Walk into any space that stays with you, a hotel lobby you remember years later, a restaurant where the room seems to glow, a home that feels calm the moment you step inside, and there's a good chance lighting is doing most of the work. You may not notice it directly, but you feel it.
That's exactly why we're excited to share that WiredUP is now an authorized PROLUXE lighting dealer. For years we've designed and installed the audio, video, and control systems that bring commercial and residential spaces to life. Adding PROLUXE to our lineup means we can now shape the light in those spaces with the same level of care, and deliver the whole experience as one connected system.
WHY PROLUXE
PROLUXE is the integrator-focused lighting brand from American Lighting, based in Denver, Colorado. It launched in 2019 with a simple idea: build high-performance LED lighting specifically for the people who design and install premium spaces, and support those projects from the first sketch through to the final walkthrough.
That focus shows up in the product line. PROLUXE covers everything from high-end tape light and architectural mounting channels to cove lighting, warm-dim and DMX-controllable downlights, and exterior lighting, with options in static white, tunable white, and full color. Their design philosophy is built around layering light, combining ambient, task, and accent lighting so a room works beautifully for the way it's actually used.
We chose PROLUXE because the quality holds up in the kinds of projects we take on, the line is broad enough to handle an entire space rather than one corner of it, and the team behind it works directly with integrators like us. That partnership matters when a project calls for something custom.
LIGHTING FOR COMMERCIAL SPACES
In a commercial space, lighting is part of the brand. It tells guests how to feel before anyone says a word. A cocktail bar wants warmth and intimacy that deepens as the night goes on. A boutique wants product to pop under clean, accurate light. A fitness studio wants energy that can shift from a high-intensity class to a slow cool-down at the touch of a button.
With PROLUXE, we can design lighting that does all of that. Warm-dim downlights recreate the soft glow of incandescent light as they dim, cove and linear lighting wash walls and ceilings for a clean architectural look, and full-color and DMX-controllable fixtures let a venue change its entire mood for an event, a season, or a time of day. For hospitality, retail, and corporate clients, that means a space that looks intentional, photographs well, and keeps people coming back.
LIGHTING FOR HIGH-END HOMES
At home, good lighting is less about making a statement and more about making life feel better. It's the soft cove glow in a living room at night, the crisp under-cabinet light that makes cooking easier, the gentle step lights that guide you down a hallway without waking anyone up.
PROLUXE lets us layer those moments throughout a home. In a dedicated theater or media room, lighting can fade gracefully when the movie starts and come back up when it ends. In a kitchen or primary suite, tunable white light can shift from bright and energizing in the morning to warm and relaxed in the evening. Outside, landscape and architectural lighting extend the living space and show off the home after dark. The result is a house that feels thoughtfully finished in every room, not just the ones guests see.
ONE SYSTEM, ONE TEAM
Too often, lighting gets treated as a separate trade from audio, video, and control. The result is a space where the scenes don't line up, the keypads multiply on the wall, and nobody owns the whole experience.
Bringing PROLUXE in-house changes that. Because we design and install the AV and control systems too, we can plan lighting alongside everything else from day one. A single button can set the lights, start the music, and lower the shades. A restaurant can move from lunch service to dinner ambience on a schedule. A home theater can dim, cue up, and come alive in one tap. One design, one install team, and one point of contact when you need support down the road.
We're bringing PROLUXE to projects across our markets, including the New York metro area, New Jersey, Connecticut, the Carolinas, and the Mountain West — especially since PROLUXE is Colorado based!
LET'S LIGHT UP YOUR NEXT PROJECT
Whether you're opening a new venue, refreshing a retail space, or building a home where every detail matters, we'd love to talk about what PROLUXE lighting can do for it. Reach out through wiredupny.com to start the conversation.