WHERE IT ALL STARTED…
The WiredUP Company History
THE BIRTH OF A BRAND.
In September of 2013, an awkward middle-school student was told by his teachers that he needed to find an extracurricular activity. “Nothing interests me. One day, I’m want to be on a main-stage at a show, as the headliner DJ!”. But things quickly changed when he was offered the position of “Sound Board Operator” for the schools annual Musical. That was the day that everything changed. Two years later, in September of 2015, Dennison DeNatalie and Arturo Fernandez founded Hi5 Productions. Built on the ideology of providing a one-stop-shop for everything entertainment.
Today, WiredUP continues to expand on our rental fleet of items, constantly finds new and better methods of system installations and integration, and provides top-notch customer support to the folks that trust us, job after job, to satisfy their needs. October 2026 marks five years of WiredUP — and if the first five are any indication, the next five are slated to be incredible. What started as a Long Island AV company with a passion for doing things the right way has grown into a nationally deployed commercial integration company, serving hospitality groups, corporate developers, and venue operators from New York to the Carolinas to the Pacific Northwest. We've built systems in some of the most demanding commercial environments on the East Coast, expanded our footprint across major regional markets, and never once handed a project off to a subcontractor. Every system we've designed, installed, and commissioned has had a WiredUP engineer behind it from day one to opening day. That standard doesn't change as we grow — it's the whole point of growing. The road ahead includes deeper market penetration into Colorado, Montana, and Utah, continued expansion through the Carolinas, and a national reputation that matches the quality of work we've been putting out since day one. Five years in, WiredUP is exactly where it intended to be — and nowhere near done.
The WiredUP brand continued to thrive and grow consistently. DeNatalie and Foley soon recognized the need for a space to conduct business, as DeNatalie’s grandfather’s basement was no longer an adequate working environment to aid in the expansion of the company. After nearly a year of shopping around and looking for a location, the co-founders found 1589 Lakeland Avenue in late 2022. Though, all good things must come to an end. WiredUP soon moved out of 1589, into our new facility at 920 Lincoln Avenue, where we had planned initially to stay for years to come. But, due to our rapid growth and expansion, we had to start planning another move. We soon found 6000sq/ft of available space at 886 Lincoln, just doors down from our current location. The “new-new-new” facility perfectly accommodates the growth and expansion of the company, and allows us to keep hundreds of professional audio, lighting, video and control items in stock!
April of 2021 was the turning point for the brand - when it was renamed, and WiredUP Designs was born. A new name to better fit the goals, ideas and mission statement of the brand that the founders had envisioned. It was at the same time that Fernandez stepped down, and Anthony Foley became the new face of WiredUP, alongside existing partner, DeNatalie.
1589 Lakeland Avenue
920 Lincoln Avenue